BICYCLE SPORT = BIKE AHEAD COMPOSITES = BICYCLE SPORT
Perhaps without professional cycling we would not be the same company as we are today. Because in no other way than an extreme field test, the life cycle of a product cannot be mapped realistically. That's why we started early on to support ambitious teams, individual riders and athletes. This classic win-win situation is exactly what cycling should stand for. What use is it if there are super products that no one wants to ride or products do not exist, but are needed.